Every year, Tyler School of Art and Architecture’s Graphic & Interactive Design (GAID) department organizes an eagerly anticipated event known as CREATE — an annual portfolio review. This event serves as a pivotal platform for graduating Bachelor of Fine Arts (BFA) and Master of Fine Arts (MFA) students to showcase their work and gain invaluable feedback from industry professionals. A dedicated team of designers collaborates each year to craft a distinctive brand identity for CREATE, one that not only captures the essence of the event but also resonates with the graduating class. For CREATE24, the chosen tagline, “Illuminating New Perspectives,” encapsulates the evolving landscape of design, particularly with the burgeoning influence of artificial intelligence (AI) on the industry. This theme underscores the exploration of innovative approaches and fresh viewpoints embraced by today’s designers in response to technological advancements. This brand identity not only embodies this tagline visually, but also reflects it through our creative process.
My role as the Lead Strategist and Event Planner was focusing on event brand strategy and deliverables, leading research efforts, setting the brand tone, and overseeing online presence and user experience research.
