Chrysalis is a reimagined butterfly garden experience that integrates hospitality and event design principles to transform a traditional conservation space into an interactive, emotionally engaging destination. While butterfly gardens primarily serve as ecological and educational tools, they are often underutilized as immersive experiences. This project aims to bridge that gap by applying experiential branding strategies to enhance guest engagement, and visitor interaction.
Chrysalis focuses on three core themes: Experience, Connection, and Memories. Designed as a tropical sanctuary in the heart of Philadelphia, it offers visitors the perfect space for gathering, relaxing, and connecting — whether through attending an event, going on a date, or a small group outing. People want to interact with nature and each other within their communities. It is important to create spaces that allow them to step into new worlds while still protecting existing habitats. In a world that moves fast, Chrysalis offers space to slow down, to be present with nature and with one another. It reminds us that design can transport us — into new worlds — while still honoring and protecting the one we share.
